The Siren Story
Siren Basics was founded in 2021 by sisters Brenda and Clara Liang, while we were still in college and high school.
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What started as a search for the perfect pair of underwear became something much more personal. We wanted everyday essentials that felt beautiful, comfortable, and accessible. We wanted pieces that made us feel like the most confident versions of ourselves, without having to compromise on any of the things that mattered to us.
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When we couldn't quite find what we were looking for, we decided to create it ourselves. Since then, Siren has grown from a small collection of underwear into a world of intimates, swimwear, and sleepwear.
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Through it all, we've stayed close to the things that inspired us from the beginning: thoughtful design, everyday comfort, and the joy of getting dressed for yourself. We're still learning, creating, and growing together, and we're so happy you're here.
What is Siren Basics?
Inspired by the Mandarin word 私人 (sīrén), meaning private or personal, Siren Basics is an exploration of the little moments we keep for ourselves.
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We believe the things we wear closest to our bodies should feel just as special as everything we wear on the outside. Our collections bring together softness, comfort, and a little whimsy, transforming everyday essentials into something worth looking forward to.
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As a sister-founded, family-operated brand, our personal touch is woven into everything we do — from sketching new designs and developing collections to packing orders and connecting with our community.
Siren is our little world, made to become a part of yours.
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With love,
Brenda and Clara
