Who Are We?
Siren is a play on the Chinese word 私人的 Sīrén de, which directly translates to private. Our innate aversion for "the way things are" inspired us to create a world around Siren where we toy with this idea of privacy.
Founded by my sister Clara and me, Siren Basics is a celebration of life. We believe undergarments should feel bespoke and luxurious, yet accessible. Not only does Siren Basics allow for us to let our daydreams manifest and run wild, but also for us to reimagine new ways of living daily life, and to share that with others.
With love and gratitude,
Co-Founder of Siren Basics