Our Story
Hi! Welcome to Siren Basics <3 We are sisters and co-founders named Brenda and Clara, and we are very excited to have you here.
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We founded Siren Basics in 2021 as college and high school students - the idea was birthed from noticing a lack of underwear in the market that suited our needs. We wanted a trifecta of pretty, comfortable and relatively affordable underwear that inspired us to be the most confident versions of ourselves. After failing to find the perfect pair, we decided to create our own and that trifecta became our North Star.
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The past few years have been an incredible journey in growing Siren from a tiny underwear brand to now, a range of undies, pajamas and bikinis. We are always learning, growing and evolving, and are excited to see where life takes us next.
What is Siren Basics?
Derived from the Chinese word 私人的 (Sīrén de) which means privacy, Siren Basics is an exploration of personal intimacy and everyday moments, made a little more fun and beautiful with our collection.
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Siren is also a term for a beautiful goddess-like woman. We believe cozy and pretty underthings can spark joy and confidence which inspires us to infuse creativity into our designs for everyday magic.
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As a family-run brand, we embrace our personal touch in all operations. From hand-sketching and designing our pieces, to building our brand universe, to fufilling orders, and attending to customer service affairs, we are devoted to our world and the community and customers who it serves.
