Launched June 2021
Inspired by the warm, radiant, and powerful energy of the models included in the campaign, the collection channels notions of balance and free-flowing, organic movement. The Abundance collection represents a tangible manifestation of the brand’s fluid pillars of design, examined through an empowering and sensorial lens that is unequivocally Siren.
With lush visuals and liquid-like jewel tones, the Abundance collection is evocative of its namesake — ideas of bouncy textures and juicy opalescence fill its aura.
Abundance pays homage to ideas of not a cup-half-full but rather a cup-spilling-over, and toys with the idea that contentment, infatuation even, can be found from underwear, whether that be from the object itself or how it makes you feel.
An invitation to think of abundance in terms of one’s energy — one that is juicy, exuberant, and full of life — the abundance of warmth, confidence, and a big pot of love ...